In today's society, status quo has been embraced by the

masses. Conformity has become the norm. The

mainstream has scripted the mindset of many. It is

inherent to the evolution of mainstream culture that a

brand is born to move with the pulse of the people, as

every person is driven by a different beat. Cilli Puddie is

the personification of individuality. Designs by Cilli

Puddie are intended to provide a voice for the voiceless,

recognition for the underrepresented, and innovation

for the inventive. It's easy to exist in silence; Cilli

Puddie encourages you to live life loud. The concept is

simple; "Mold Yourself".